Author Platform®from Litopia

A guide for writers, from Litopia

How do writers find readers?

That’s the most basic question most writers will ever ask… and arguably the most important. How can you reach readers without fighting an algorithm, or becoming an insufferable “influencer”?

Don’t despair. Litopia’s got some good advice.

Litopia Editorial, with Peter CoxUpdated

Contents

Part OneGetting started

  1. Where to startHow should a writer start looking for readers?
  2. What agents look forWhat do literary agents and publishers look for in a writer?
  3. Where to buildShould you build on your own website, Substack, Medium, or somewhere else?

Part TwoWho you are on the page

  1. Your author bioHow do you write an author bio readers remember?
  2. Your author photoWhat makes a good author photo?

Part ThreeReaching readers

  1. Your newsletterShould a writer start a newsletter, and what goes in it?
  2. BloggingIs a blog still worth it for writers?
  3. PodcastingCan a writer start a podcast without a studio?
  4. Social media without the algorithmWhich social media is worth a writer’s time?

Part FourPitching your book

  1. Writing your blurbHow do you write a book blurb that sells?
  2. Loglines, taglines and comp titlesHow do you pitch your book in a single line?

Part FiveGetting better

  1. Getting feedback on your writingWhere can you get honest feedback on your writing?
  2. Measuring what mattersWhich numbers tell you whether readers are finding you?

ReferenceQuick answers

  1. FAQFrequently asked questions
  2. GlossaryPublishing and readership terms, explained
Peter Cox, smiling, in front of a bookcase

Who writes this guide

Litopia’s editorial team, with Peter Cox: literary agent, bestselling author and founder of Litopia.

About Peter and Litopia